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Arla Foods Ingredients and Alchemy Agencies sign new distribution agreement

Press release May 27, 2025
Arla Foods Ingredients and Alchemy Agencies sign new distribution agreement
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Arla Foods Ingredients and Alchemy Agencies have announced a new distribution partnership to serve the performance nutrition market in Australia, New Zealand and the Pacific Islands.

Effective immediately, the distribution agreement will primarily focus on Australia and New Zealand (ANZ). It supports Arla Foods Ingredients’ strategy to expand sales in Southeast Asia and in ANZ/Oceania, where Alchemy Agencies is a leading distributor of speciality food and beverage ingredients.

The new agreement covers five key brands in Arla Foods Ingredients’ range of premium performance nutrition ingredients:

The ANZ region has the second highest per capita global spend on sports nutrition products, including bars, drinks and powder shakes, and Australia is the world’s third largest sports nutrition market.1

Alexander Leufgen, Head of Asia-Pacific at Arla Foods Ingredients, said: “Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner. The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market. Crucially, it will play a key role in supporting our ambitions in Asia-Pacific and ensuring our focus on customer centricity and service.”

Tristan Molloy, director of Alchemy Agencies, said: “We are very excited to bring our expertise in gaining sales and creating strong brand value to Arla Foods Ingredients’ performance nutrition ingredients in ANZ/Oceania. The new agreement aligns with our expansion plans for our partner and supplier network and strengthens our involvement in the fast-growing sports nutrition market across our key regions.”

1 Euromonitor, 2025

For more information contact:

Richard Clarke, Ingredient Communications
​Tel: + 44 (0) 7766 256176| Email: richard@ingredientcommunications.com

About Arla Foods Ingredients
​Arla Foods Ingredients is a global leader in improving premium nutrition. Together with our customers, research partners, suppliers, NGOs and others, we discover and deliver documented ingredients and products that can advance lifelong nutrition for the benefit of consumers around the world.

We serve leading global brands in early life nutrition, medical nutrition, sports nutrition, health foods, and other foods and beverages.

Five reasons to choose us:

Headquartered in Denmark, Arla Foods Ingredients is a 100% owned subsidiary of Arla Foods.

https://www.arlafoodsingredients.com/

LinkedIn

http://www.linkedin.com/company/arla-foods-ingredients

LinkedIn (Latin America)

https://www.linkedin.com/showcase/arla-foods-ingredients-latin-america/

LinkedIn (China)

https://www.linkedin.com/showcase/arla-foods-ingredients-china/

About Alchemy Agencies

Alchemy Agencies is an employee owned company that has supplied to the Australian, New Zealand and Pacific Islands food and beverage market since 1996. Alchemy is a team of respected industry professionals that are committed to bringing innovative products to the market, and partner with customers and suppliers to develop unique and novel products that offer a point of difference. Technical advice, flexibility and speed of response are key attributes. For more information, visit: https://alchemyagencies.com

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Volac Whey Nutrition and Arla Foods Ingredients have joined forces to better meet the evolving needs of manufacturers and consumers, especially in sports nutrition.
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