Stand out with made-for-you clear shakes
Clear shakes are shaking up sports beverages in an increasingly crowded market. So how do you make your brand cut through the noise?
By getting personal – with thirst-quenching protein shakes for individual workout needs.
After all, there’s a big difference between an ambitious training programme and an everyday active lifestyle. That’s why tailored sports beverages make perfect sense.
If you’re keen to explore the potential, take a look at our three-tier clear shake concept that combines high-quality whey proteins with trending functional ingredients.
Built around a shared recovery need, but tailored to three distinct performance outcomes - BUILD, SUSTAIN and MOVE - the concepts offer inspiration for consumers seeking strength and power, sustained energy and hydration, or greater mobility and flexibility.
The age of powerful combos
Almost 60% of global consumers say they are actively trying to increase their protein intake. But, while protein claims still drive growth in functional food and beverages, some of the functional ingredients once reserved for elite athletes are also gaining momentum in the mainstream arena1.
When protein and functional ingredients come together, the powerful synergy they create is opening up new ways to meet individual performance and recovery needs – creating exciting opportunities to build high-impact brands through targeted propositions.
Convenient, dairy-based beverages are at the centre of this global innovation1.
A new strategy for personalised sports nutrition
Arla Foods Ingredients can help you harness the potential – and we’ve already done a lot of the legwork.
Our application experts have run extensive tests to find the best functional ingredients to pair with our whey protein isolates. The outcome is our three-tier concept for personalised clear shakes built around three distinct performance outcomes: BUILD, SUSTAIN and MOVE.
Each tier is tailored to individual needs:
The high-quality proteins you know
The clear shake recipes provide 15 to 30g of high-quality protein per 300ml serving. And, as always with our whey protein isolates, you can expect the same great benefits and flexibility in use.
- A clean, appealing taste
- Excellent amino acid profile
- Opportunities for approved nutrition claims
Sounds like an opportunity worth shaking?
Download our handout for more information – and don’t hesitate to get in touch. We’re ready to discuss your needs.
1. Innova Market Insights, Top Ten Food and Beverage Trends for 2026. https://www.innovamarketinsights.com/press-releases/innovas-top-ten-trends-2026-shaping-the-future-of-food-beverage/
