PROWATER with Lacprodan® ISO.Water

Clear water with a protein secret

If it looks and tastes like water, isn’t it just… water?

Not if it’s PROWATER. Every watery sip delivers a refreshing hit of whey protein – so perfectly hidden that only the label gives it away.

A whole new opportunity in bottled water, this clean-label concept supports rehydration and recovery after exercise or a long day.

Two hot trends in one healthy bottle
Around the world, people are buying bottled water like never before. Today it’s the no. 1 beverage category, driven by a growing consumer focus on healthy lifestyles¹. Natural, unflavoured waters top the popularity charts – reflecting preferences for simplicity and clean labels.

That’s where PROWATER comes in. With its twin focus on protein and hydration, the concept combines two of the most talked about trends in sports nutrition. Hydration claims alone have seen 18% CAGR growth in new product launches².

As more consumers discover the functional benefits that beverages can provide, the market holds great untapped potential for healthy innovation.

The simple way to clear hydration
The whey protein in PROWATER sets it apart from most other hydration products on the market. We call it Lacprodan^® ISO.Water. Containing 90% protein, this patent-pending solution is made to maintain the clarity and neutral flavour of water.

With its simple label and no telltale off-notes or dryness, it’s hard to tell that our protein water delivers the full palette of essential and branched-chain amino acids – vital for muscle recovery.

Benefits at a glance
What you get is 10g of protein in each 500ml serving and maximum flexibility in production. Expect a smooth process on both direct and indirect UHT processing lines.