Health is the number one reason why more and more consumers are turning their back on carbonated soft drinks. Many of them are switching to sugar-free alternatives that satisfy a craving without piling on the calories – and deliver a nutritional benefit they can feel.
Our Protein Soda ticks all of those boxes.
Combining high-quality whey protein with next-level texture and taste, it’s a concept made for today’s bubbling beverage trend.
A healthier alternative
Global analyses of the soft drinks market highlight a clear shift in consumer preferences. Almost one in five consumers say they have reduced their intake of traditional carbonated beverages within the past year.1
A primary explanation is their desire to replace these so-called ‘empty calories’ with a more nutritious, sugar-free option. The outcome is a growing consumer thirst for functional sodas that support holistic health.2
Providing 10g of protein per serving with zero sugar, Protein Soda is a tailored response to the ‘better-for-you’ soft drink trend.
Outstanding functional protein
The speciality whey protein in Protein Soda is Lacprodan® BLG-100.
Compared to standard whey, Lacprodan® BLG-100 contains more of the essential and branched chain amino acids necessary to support muscle maintenance and growth. Protein addition further promotes satiety, which is of value to weight management.
Lacprodan® BLG-100 is also outstandingly pure. This assures a low, water-like viscosity, an excellent, clean taste and high clarity – enabling brand owners to set a new quality standard for protein-infused soft drinks, including those positioned for consumption around physical activity.
Flexible processing
Protein Soda with Lacprodan® BLG-100 is heat stable and suitable for hot or cold processing lines. That paves the way to producing great new brands with maximum flexibility and efficiency.
Let the benefits inspire you
- Source of high-quality protein
- Uncompromised taste and clarity
- Sugar-free
- Flexible processing
Interested in knowing more? Download our handout.
1. Innova Category Survey 2024
2. The growing US thirst for functional soda (www.just-drinks.com)
