Active nutrition consumers have a relatively active lifestyle and a genuine interest in nutrition.
Aged around 40+, they enjoy moderate exercise at least three times a week and consider it important to their overall health. Natural, nutritious foods and beverages are their preference.
Active nutrition consumers are typically willing to pay a premium for health. But taste and convenience are still king.
At Arla Foods Ingredients, we’ve developed a series of inspirational concepts that might be of particular interest for this consumer group:
Source: HealthFocus® International, Global study, 2022.