More protein and softness in one bite-size bar
The age of healthy snacking is here – with a spotlight on nutritious, guilt-free treats that calm the cravings, tame the tummy rumble and are no bigger than a mouthful.
This trend has created new opportunities for protein bar innovation.
Here at Arla Foods Ingredients, our application specialists have risen to the challenge.
The result? Easy Bite – a breakthrough approach to producing soft, indulgent and leaner label protein bars that deliver up to 40% high-quality protein with less energy, sugar and fat and no collagen.
Crafted with our customised protein solution Lacprodan® EasyBar, this bite-size concept is all set to satisfy the uncompromising preferences of active, health-aware consumers.
A market full of potential
For 90% of global consumers, snacking is a cherished part of everyday life. Although taste is still no. 1, research shows people are now thinking more about health when choosing a snack1.
Among the must-haves are a high content of protein and fibre and a reduced level of perceived negatives, like added sugar and fat. This is especially true for younger consumers who look for portable snacks in smaller serving sizes1.
Protein bars are ideal for a convenient and healthy treat. But, despite the ongoing growth of the protein bar market, there’s still plenty of market potential to explore – especially when it comes to functionality and format.
An open door to 40% protein
Lacprodan® EasyBar opens the door to innovation by overcoming the challenges when developing nutritious bars with a very high protein content.
Maintaining softness through shelf life is one of them. Comprising carefully selected milk proteins, our tailored solution reliably prevents bars from becoming dry and hard over time.
This allows an unprecedented protein content of up to 40% without the need for fat or water-binding ingredients like collagen.
Your bite-size inspiration
Easy Bite is yours for inspiration. Made with just eight ingredients, it's an 18g bite with 40% whey protein – a simple demonstration of Lacprodan® EasyBar’s superior functionality and taste.
Four reasons to get in touch
Here’s why Easy Bite could be an excellent starting point for your next protein bar innovation.
- On-trend snack-size format
- Improved nutritional profile
- Stable softness over time
- Short, clean ingredient list
Contact us to talk about the possibilities.
1. A new world of snacking, HealthFocus International, 2024
