Rise of the health conscious consumer
Today’s consumers are increasingly health conscious, yet many have sedentary urban lifestyles. To improve their health and wellbeing, many consumers are looking to their diet and lifestyle choices.
Nutrition is a powerful tool for maintaining a healthy weight through a healthy body composition:
A healthy body composition refers to the right balance between fat and fat-free masses, particularly muscle. It is important for optimal body function, mobility, vitality and quality of life. Individuals with an unhealthy body composition may suffer from obesity, type 2 diabetes, metabolic syndrome, cardiovascular diseases and sarcopenia.
A healthy weight can be achieved by modifying fat and muscle mass through nutrition and physical activity.
Nutrition is key to support a physically active lifestyle:
- Irrespective of age and gender, modern consumers have high expectations of their physical ability to lead an active lifestyle.
- Optimal nutritional support is essential to obtaining an ideal physique, ensuring optimal recovery from training sessions, improving performance and staying healthy and injury-free.
Nutrition may support mental and physical wellbeing:
- There is a link between positive mood, feeling good, health and longevity.
- Tailored nutritional support may improve a mental and physical wellbeing.
We offer high-quality natural whey proteins and milk-derived minerals with documented health benefits for use in tasty, healthy and convenient food products that meet the needs of a busy, active lifestyle.
Natural whey proteins
Whey proteins offer a range of health benefits:
- Superior nutritional quality, rich in all essential amino acids and branched chain amino acids
- Stimulate muscle growth and regeneration more effectively than other protein sources (Gorissen et al., 2016; Tang et al., 2009)
- Support healthy weight and body composition
- Help stabilise blood glucose levels after a meal (Smedegaard et al., 2025; Smith et al., 2021; Smith et al., 2022)
- More satiating than carbohydrates and fats
Rich source of milk minerals
Our milk mineral concentrate Capolac® is a rich source of highly bioavailable calcium, phosphorous and magnesium, supporting:
- Healthy bones
- Muscle function
- Body composition
Reference:
- Gorissen et al. 2016. The Journal of Nutrition 146, 1651–1659
- Tang et al. 2009. J Appl Physiol (1985) 107, 987-992
- Smedegaard et al. 2025. Diabetes Care 48(6), 1022–1031
- Smith et al. 2022. BMJ Open Diabetes Res Care, 10(3)
