The Sweet Spot for Mainstream Protein Bars

The sweet spot for mainstream protein bars

Today’s consumers are looking for snacks that offer both indulgence and better-for-you credentials, creating opportunities for protein bars that deliver on taste, texture and nutrition¹. Putting tastier, more indulgent protein snacks in the hands of such consumers bridges the gap between health and indulgence. And, with a projected 2025-29 CAGR of 7%² there are plenty of rewards for manufacturers with a recipe for protein bar success.

Taste and texture play together

As better-for-me snacking becomes increasingly mainstream, established brands from both the sports nutrition and confectionary categories are struggeling to launch new consumer favourites. With nutritional content as a relatively easily included feature, the battlefield is focused on taste and texture.

A smoother road to innovation

Protein bars are a classic try-it-once, love-it-or-forget-it product. So it’s important to optimise taste, texture and nutrition value right from the start. Pairing ever-popular peanut butter, for example, with protein bars for a full-flavoured, melt-in-the-mouth experience doesn’t always go smoothly! Hardening texture and dry mouthfeel can shorten shelf-life, putting consumer trial purchases at risk.

Powered by Lacprodan^® SoftBar

Lacprodan^® SoftBar delivers it all: Taste, texture, high protein, long shelf-life and ease of manufacture. To demonstrate this texture-softening ingredient’s power, we’ve developed and thoroughly tested a creamy peanut butter protein bar that delivers an unforgettable and indulgent high-protein experience. It’s a recipe that puts success on the shelf - and delivers a consistent, delicious experience week after week, month after month.

Indulgent and creamy thanks to the soft nut butter base made possible with Lacprodan^® SoftBar
Documented soft texture throughout the entire shelf-life
Simple, recognisable ingredients list, featuring real, natural peanut butter

Ready for roll-out

Comprehensive production trials and shelf-life assessments conducted at our pilot production facilities make this recipe a plug-and-play solution that brands can use as is, or as a basis for trying additional flavour combinations or nut butter varieties.

Contact us to help you create other nutritious, chewy and delicious protein bars that are perfect for candy-loving health-conscious consumers and for your brand.