Indulgent sports shakes get into retro

Indulgent shakes for the active age

Nostalgia is back in style in the sports nutrition market, where there’s a growing hunger for healthy snacks that ooze retro comfort. For active consumers, a creamy protein shake with a favourite classic flavour is bang on trend.

Arla Foods Ingredients has got just the whey protein concentrate (WPC) to make it work.

Lacprodan® SP-7017 is the flexible WPC 70 that manufacturers can rely on for great functionality, convenience and – not least – premium protein from a natural, dairy source.

Restore energy fast with a complete whey protein

Today’s health-conscious consumers are more active than ever.  To replenish energy and reach their fitness goals, they’re looking for products with a high-protein claim on the label. Whey is the high-quality protein source that currently drives most market growth1

At Arla Foods Ingredients, we use the globally recognised Digestible Indispensable Amino Acid Score (DIAAS) to measure the quality of our whey proteins. Topping the scale at ≥100, the DIAAS of Lacprodan® SP-7017 proves the rich composition of essential amino acids and their capacity for fast absorption.

A strong foundation for memorable brands

With its mild dairy taste and smooth mouthfeel, our WPC 70 is made for memorable brands with a rich flavour and creamy texture.

Our inspirational showcase of ready-to-mix and ready-to-drink shakes with nostalgic flavours is a new opportunity to catch the consumer’s eye2.

Versatile nutrition in every shake

Lacprodan® SP-7017 is the versatile whey protein for instant powders and ready-to-drink, long-life shakes. High in protein and low in lactose, the nutritional content may qualify brands for an on-pack health or nutrition claim.

Easy handling, optimised costs

Results from shake tests show Lacprodan® SP-7017 is easy to handle and has great foam knock-down.

For cost optimisation and supply security purposes, our WPC 70 also delivers uncompromised performance in combination with WPC 80.

Interested in knowing more?

Download our handout for further information. 


  1. Vitafoods Insights – Webinar series: Sports nutrition 2.0, 2025  
  2. Innova Market Insights,  2025 – Nostalgia in a bite – Global    

Meet our expert

Senior Sales Development Manager
Health and Sports Nutrition
Laima Liepinyte Senior Sales Development Manager
Health and Sports Nutrition
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Volac Whey Nutrition and Arla Foods Ingredients have joined forces to better meet the evolving needs of manufacturers and consumers, especially in sports nutrition.
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