Organic and functional health foods for the active consumer
Protein is a highly sought-after nutrient, especially among sports people and those leading an active and healthy life. This preference for protein extends to the wider population because many know that protein helps support weight management and keeps you feeling full for longer.
Protein has been popular for decades, but now another criterion influencing food purchasing decisions has emerged. Consumers are increasingly seeking organic, natural, wholesome foods that also deliver functional and health benefits.
The result of innovation
Lacprodan® MicelPure™ Organic is a new organic ingredient from Arla Foods Ingredients that offers a number of health benefits for consumers seeking naturally high-protein health food options.
Our new ingredient is suitable for applications in the sports nutrition and health food industries, enabling you to develop great-tasting products such as:
- Ready-to-drink beverages
- Powder shakes
- High-protein puddings
With our new micellar casein isolate, Lacprodan® MicelPure™ organic, you can achieve high protein levels in products that appeal to today’s health-conscious consumers. It has a mild taste which meets consumer expectations around organoleptic properties.
Learn more about our native milk proteins portfolio here
We offer you the choice of an organic micellar casein isolate, making it possible for you to create organic versions of your new and existing health food products. We are the first in the food ingredients industry to offer organic micellar casein isolate.
There is certainly a demand for organic health food products. A consumer survey conducted in Europe1 explored perceptions around purchasing organic food products. The survey revealed that a third of respondents would buy organic, high-protein snacks if they were available. What is the motivation behind this decision-making? 53% of surveyed consumers consider organic products more nutritious than non-organic versions.
At the market level, the organic beverage market in Europe is expected to grow at a compound annual growth rate (CAGR) of 8 percent between 2020 and 20242.
Here is an opportunity for you to start or expand your organic product portfolio using our all-natural, organic micellar casein isolate option, Lacprodan® MicelPure™ Organic, which is produced using certified organic milk sourced directly from our own organic farms in Denmark.
Native proteins reign supreme
Micellar casein isolate is directly extracted from milk and produced using direct and gentle processing without the addition of harsh acids. This retains the protein in its native form, meaning that the protein keeps its original chemical structure even after processing.
Why are native proteins important? They are consistent with the consumer desire to eat food that is as wholesome and as close to nature as possible. Our micellar casein isolate’s native proteins make this achievable.
Be a natural pioneer
Here’s the solution that gives you the chance to integrate a naturally high-protein ingredient into your pudding, protein shake or RTD beverage product ranges.
With Lacprodan® MicelPure™ Organic, you can promote your sports nutrition or health food products as native, natural and wholesome. And if you’d like to make the product organic too, we offer that option. It’s your opportunity to be a pioneer and fill the gaps in the sports nutrition and health food markets.
Organic opportunities: On-demand webinar
Watch it here and get key insights on the organic health food market and how to extend your portfolio with products that are both organic and packed with high-quality protein. Click here to go to on-demand webinar (pre-registration required)
- Consumer study on perception of organic food products and organic purchasing habits, Lindberg International (2019)
- Euromonitor International (2020)