The key to organic success
Seen as healthier and safer, and better for the environment than non-organic products1, organic food sales grew in 20202. Despite the economic crisis. In fact, "organic" has become the third most prevalent health-related claim globally3. Achieving success in today's market, however, requires organic products with additional benefits - and this is exactly what we can deliver.
It starts at the very beginning
Parents are a key driver in this exciting market. They want what’s best for their children – promoting health and avoiding toxins, pesticides and fertilisers – and they show greater willingness to pay a premium for organic properties4!
63% of Chinese organic parents and 44% of European organic parents say organic is extremely or very important when purchasing for their children5
For every step they take
Growing up in a family that chooses organic, children naturally adopt and extend this preference as they become the consumers of the future – requiring brands to provide a broader palette of natural, organic products that measure up to the multiple demands of modern consumers.
Organic comes of age
Driven by today’s pressing health and sustainability concerns, “eco-awakened” young adults add their purchasing power to the push for organic options that convincingly address these concerns.
Not to be outdone - and with health concerns of their own - older consumers are not only rapidly changing their attitudes toward health and sustainability7 but also changing their habits to favour organic, functional and sustainable products.
The journey has still just begun
For brands who can combine the elements of a Natural Organic Winner - such as traceable origins, clean labels, trending health aspects and a sustainable, dependable supply of high-quality ingredients, the sky is the limit.
And with a widening range of organic ingredients on the way, the opportunities are more exciting than ever.
- Lindberg, Consumer Insights: Natural/Organic Food in MENA, January 2022
- Euromonitor 2020
- Innova database, 2020
- Arla Custom Analysis ‘Understanding Organic Parents in China’, Health
- Focus International 2021
- Mandatory requirement for Organic food products in EU & China
- Euromonitor International, Health and Nutrition Survey, 2020