Performance nutrition consumers are typically young adults who exercise strenuously at least three times a week. Their workouts are often an important part of their social life.
Most consumers in this group make a conscious effort to eat a healthy diet. Foods and beverages that enhance their athletic performance are a frequent choice. They are typically willing to compromise on taste and convenience, too. For them, it’s all about functionality.
They are highly interested in sports nutrition products with extra protein. Novel products are likely to capture their attention.
Here’s a few of our concept ideas for inspiration:
Source: HealthFocus® International, Global study, 2022.