With the active, health-conscious consumer in mind, Arla Foods Ingredients is launching a new format of whey protein – a sparkling protein water concept.
A bubbling opportunity
Global launches of sports protein drinks have grown continuously in recent years. Looking ahead, the retail value of sports protein ready-to-drinks is expected to grow an average 8% a year up to 20221. With this concept, you can add a new edition to the protein RTD market by launching the first 100% whey protein sparkling water.
The key ingredient is our special whey protein Lacprodan® HYDRO.Clear, that allows you to produce an outstanding carbonated water that is high in clarity and nutritional content. Lacprodan® HYDRO.Clear is a mildly hydrolysed, acidified whey protein specially designed for crystal-clear beverages. Whey protein hydrolysates ensure rapid delivery of key amino acids to the muscles for increased performance and improved recovery2.
Lacprodan® Hydro.Clear provides four significant on-pack claim opportunities: 100% whey based, high in protein*, sugar-free* and low energy*.
To sum up the benefits:
- With this concept, you can add a new edition to the protein RTD market by launching the first 100% whey protein sparkling water.
- Your sparkling protein water will tap directly into current consumer trends by targeting the health conscious vitamin-well segment to whom convenience, health and protein intake are a priority.
- By adding Lacprodan® HYDRO.Clear, you will get a clear beverage, with an optimized taste with low bitterness profile and long shelf-life.
Download the handout material or get in touch to learn more.
2. Hansen et.al 2015.Int J Sport Nutr Exerc Metab. 25(2): 97-109.
*EU legislation (Regulation (EC) No 1924/2006, Regulation (EU) No 1047/2012)