Sport consumer segment

Fitness lifestyle users

Fitness Lifestyle users have emerged as a category of consumers in their own right. They are typically sophisticated, urban and affluent consumers who have fitness and performance in sports and beyond a part of their identity. They gravitate towards products that help them achieve their performance goals and are quality focused.

Typically, this group consumes products from a wide range of categories such as bodybuilding, endurance and convenience and also participate in multidisciplinary activities and therefore cannot be refined to one particular group or product choice.

The fitness lifestyle users typically look for high quality and convenient products that provide the nutrition required for the sport discipline they practice. Arla Foods Ingredients produces premium quality whey proteins and whey derived ingredients that can be incorporated into a wide range of application possibilities that will effectively target the fitness lifestyle users, including high protein clear drinks, protein bars, cookies and various other bakery products.

Our high-quality whey proteins (i.e. whey protein concentrates, whey protein isolates and whey protein hydrolysates) offer:

  • Superior health benefits for sports nutrition
    • Superior nutritional quality, rich in all essential amino acids and branched chain amino acids
    • Stimulate muscle growth and regeneration more effectively than other protein sources
    • Support healthy weight and body composition
    • Support healthy bones
    • Due to its digestibility and rapid absorption, whey protein hydrolysates speed up muscle recovery for enhanced performance
    • Thanks to its unique amino acid composition, Alpha-lactalbumin provides additional benefits for enhanced overnight recovery, weight management and for greater anti-oxidant capacity
  • Taste advantage over other protein sources
  • Wide range of application versatility, from powders, drinks, gels and bars
    • Whey protein isolates and whey protein hydrolysates offer additional benefits for clear high protein beverages and improved shelf life and texture for protein bars

Our unique milk mineral concentrate Capolac® is a rich source of highly bioavailable calcium, phosphorous and magnesium offering:

  • Health benefits for sports nutrition products
    • Healthy bones
    • Muscle function
    • Supports healthy weight
  • Taste advantage compared to other calcium sources

Download material fitness lifestyle users

Sports nutrition related areas

Sports nutrition related concepts

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Our website contains information on different approvals of Halal. Only products produced at our plant in Denmark have the approval to use these logos, but we are currently working on getting all our plants approved for Halal. Please ask us for specific information on your product in regards to the Halal approval.