Sport nutrition consumer segment

Fitness lifestyle users

Fitness lifestyle users have emerged as a category of consumers in their own right. They are typically sophisticated, urban and affluent consumers who perceive fitness and sports performance as part of their identity. They are attracted to products that help them achieve their performance goals and are quality focused.

These consumers typically buy products from the bodybuilding, endurance and convenience categories and participate in multidisciplinary activities. They look for high quality products that provide the nutrition required for the sports they practice.

Arla Foods Ingredients produces premium quality whey proteins and whey-derived ingredients for a wide range of applications that effectively target fitness lifestyle users, including clear, high-protein drinks, protein bars, cookies and other bakery products.

All our sports nutrition ingredients are kosher and halal certified.

Our high-quality whey proteins include whey protein concentrates, whey protein isolates and whey protein hydrolysates. They offer:

  • Superior health benefits for sports nutrition
    • Superior nutritional quality, rich in all essential amino acids and branched-chain amino acids
    • Stimulate muscle growth and regeneration more effectively than other protein sources
    • Support healthy weight and body composition
    • Support healthy bones
    • Due to their digestibility and rapid absorption, whey protein hydrolysates speed up muscle recovery for enhanced performance
    • The unique amino acid composition of alpha-lactalbumin provides additional benefits for enhanced overnight recovery, weight management and greater antioxidant capacity
  • Taste advantage compared to other protein sources
    • Versatility in a wide range of applications, including powders, drinks, gels and bars
    • Whey protein isolates and whey protein hydrolysates offer additional benefits for clear, high-protein beverages and protein bars with an improved shelf life and texture

Our unique milk mineral concentrate Capolac® is a rich source of highly bioavailable calcium, phosphorous and magnesium offering:

  • Health benefits for sports nutrition products
  • Healthy bones
  • Good muscle function
  • Support for a healthy weight
  • Taste advantage compared to other calcium sources

Download material fitness lifestyle users

Sports nutrition related areas

Sports nutrition related concepts

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Our website contains information on different approvals of Kosher. Only products produced at our plant in Denmark have the approval to use these logos, but we are currently working on getting all our plants approved for Kosher. Please ask us for specific information on your product in regards to the Kosher approval.
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Our website contains information on different approvals of Halal. Only products produced at our plant in Denmark have the approval to use these logos, but we are currently working on getting all our plants approved for Halal. Please ask us for specific information on your product in regards to the Halal approval.