Sport consumer segment

Female fitness

An emerging, rapidly growing market segment that can no longer be overlooked. The number of females consuming high protein products is growing at a phenomenal rate that does not look like it will decline any time soon.

Driven by a higher demand for protein products and an increased acceptance of products that were typically associated with extremely muscular males, female consumers are buying sports nutrition products to achieve their performance, aesthetic and health goals. The fitness market is a very attractive business opportunity at the forefront of many sports nutrition manufacturer strategies moving towards 2020.

Due to the quality of the raw material, gentle treatment as well as the purity of our whey proteins and whey derived ingredients, Arla Food Ingredients can provide healthy and effective application technologies that are tasty, convenient and appealing to this target group such as crystal clear 100% whey protein waters, delicious high protein bars and cookies, alongside various other products that can be tailored to customer specifications.

Our high-quality whey proteins (i.e. whey protein concentrates, whey protein isolates and whey protein hydrolysates) offer:

  • Superior health benefits for sports nutrition
    • Superior nutritional quality, rich in all essential amino acids and branched chain amino acids
    • Stimulate muscle growth and regeneration more effectively than other protein sources
    • Support healthy weight and body composition
    • Support healthy bones
    • Thanks to its unique amino acid composition, Alpha-lactalbumin provides additional benefits for enhanced weight management
    • Taste advantage over other protein sources
    • Wide range of application versatility, from powders, drinks, gels and bars
      • Whey protein isolates and whey protein hydrolysates offer additional benefits for clear high protein beverages and improved shelf life and texture for protein bars

Our unique milk mineral concentrate Capolac® is a rich source of highly bioavailable calcium, phosphorous and magnesium offering:

  • Health benefits for sports nutrition products
    • Healthy bones
    • Muscle function
    • Supports healthy weight
    • Taste advantage compared to other calcium sources

Download material female fitness

Sports nutrition related areas

Sports nutrition related concepts

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