Sport consumer segment

Casual users

In the early days of sports nutrition, it was a niche segment targeting elite athletes and bodybuilders who mostly purchased protein powders. Recently, however, sports nutrition products have started to move from their original consumer group, towards the mainstream casual consumer.

This development has been driven by improved consumer education about the health benefits of sports nutrition products, and has been supported by novel, convenient and tasty applications that are closer to mainstream products such as ready to drink bottles, high protein bars and cookies - all of which have a higher level of acceptance among casual users than the traditional protein powders.

Arla Foods Ingredients specialise in providing the highest quality whey protein and whey derived speciality ingredients that can be incorporated into highly nutritious, performance proven food and drink solutions. Combined with our application technology across drinks, bakery and various functional solutions, we can provide added value to your business via improved product offering and superior quality.

Our high-quality whey proteins (i.e. whey protein concentrates, whey protein isolates and whey protein hydrolysates) offer:

  • Superior health benefits for sports nutrition products
    • Superior nutritional quality, rich in all essential amino acids and branched chain amino acids
    • Stimulate muscle growth and regeneration more effectively than other protein sources
    • Support healthy weight and body composition
    • Support healthy bones
    • Taste advantage over other protein sources
    • Wide range of application versatility, from powders, drinks, gels and bars
      • Whey protein isolates and whey protein hydrolysates offer additional benefits for clear high protein beverages and improved shelf life and texture for protein bars

Our unique milk mineral concentrate Capolac® is a rich source of highly bioavailable calcium, phosphorous and magnesium offering:

  • Health benefits for sports nutrition products
    • Healthy bones
    • Muscle function
    • Supports healthy weight
    • Taste advantage compared to other calcium sources

Download material Casual users

Sports nutrition related areas

Sports nutrition related concepts

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Our website contains information on different approvals of Halal. Only products produced at our plant in Denmark have the approval to use these logos, but we are currently working on getting all our plants approved for Halal. Please ask us for specific information on your product in regards to the Halal approval.