Whey is a preferred protein source among athletes whose performance depends on strong muscle growth and fast muscle recovery. And there’s also good reason to value it for something else – its natural contribution to appealing tastes and textures.
Today, it’s a fact that more and more consumers are looking for simpler, additive-free food labels. In a US market survey, more than one in four consumers state a preference for no artificial ingredients when purchasing a nutrition or performance food product, such as a beverage, mix or bar. One in five want to buy a product that is non-GMO1.
The clean-label trend is evident in other important sports nutrition markets in Europe and around the world2.
So what can whey protein solutions do for sports nutrition manufacturers in addition to delivering high-quality protein?
As always, our Arla Foods Ingredients application specialists have a series of trial results at their fingertips. These document the ability of clean-label whey solutions to provide the sensory qualities that make nutrition bars and beverages a joy to eat.
Nutrition bars, for example, no longer turn tough but stay soft and tender throughout their shelf life. And ready-to-drink whey protein sports beverages become as crystal-clear and refreshing as water, without thickening or separation in the bottle over time.
From the cleanest source
We make it a priority to ensure the whey we use contains no unwanted components. That’s why all our whey comes from the milk of grass-fed cows3 and is hormone-free, non-GMO and free of antibiotic and pesticide traces.
1 Mintel market research
3 During periods with shortage of pasture growth and low nutritional value of the grass, our farmers may use a foliage-based supplemental feed such as silage or hay. The nutrition of our cows may also include grain to ensure the animals’ well-being. Livestock may only be given feed that complies with the relevant legal requirements. We believe the above-mentioned points are fully consistent with the USDA definition of grass/forage-fed.