Webinar: Mothers’ preferences, attitudes and decision-making related to infant milk formula

Join us for a webinar dedicated to mothers and their attitudes and preferences when buying infant milk formula. The webinar will present the findings from a survey of mothers across 11 countries: China, Indonesia, South Korea, USA, UK, France, Germany, Poland, Russia, Mexico and India.

Date: 28 June 2022
Time: 9:00 AM (CET)
Duration: 30 minutes
Speaker: Marie Søndergaard Risborg, Senior Research Consultant at YouGov Denmark

Abstract:
For infant formula manufacturers, understanding the influences on a mother’s purchasing decisions is key to successful product development and fine-tuning. The same is true of the companies that supply ingredients for infant nutrition. What do mothers know about these ingredients – and what do they look for when they buy?

Practical information:
The webinar will be in English and the on-demand version will be available soon after the live event.