Press release

Big protein, small bottle: Arla Foods Ingredients to launch ‘Protein Extreme’ whey shot concept

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A new concept from Arla Foods Ingredients will offer manufacturers the opportunity to create the first protein shot made exclusively with whey as a protein source. The ‘Protein Extreme’ concept packs 20g of high-quality whey protein into a convenient 100ml, low-calorie serving.

Arla Foods Ingredients will showcase the concept at SupplySide West to demonstrate that it is possible to create high-protein shots exclusively with whey. Despite recent growth in global launches of protein drinks, no such product currently exists.

Anne Louise Friis, Sales Development Manager at Arla Foods Ingredients, said: “As our new concept demonstrates, it is possible to get a huge amount of high-quality whey protein into a small shot. There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation. Manufacturers who take advantage of it will be able to create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes.”

Protein Extreme is made with Lacprodan® HYDRO.365 – Arla Food Ingredients’ high-quality whey protein hydrolysate. Developed to meet the needs of athletes and gym-goers, it helps speed up muscle recovery after exercise due to its superior amino acid composition and fast absorption rate. It is also pH-flexible, allowing a range of application options, and UHT-stable, allowing easy production on a standard UHT line.

Each 100ml (3.4oz) ready-to-drink serving contains only 98Kcal. Lacprodan® HYDRO.365 provides four significant on-pack claim opportunities: high in protein, high in calcium, fat-free, and no added sugar.

Arla Foods Ingredients will showcase Protein Extreme on Booth #1252 at SupplySide West, which takes place on 8th and 9th November in Las Vegas. Also on display will be Lacprodan® TexturePro, the company’s 100% whey ingredient that ensures protein bars remain soft until the very end of their shelf life.

ENDS

Arla Foods Ingredients is a global leader in value-added whey solutions. We discover and deliver ingredients derived from whey, supporting the food industry with the development and efficient processing of more natural, functional and nutritious foods. We serve global markets within early life nutrition, medical nutrition, sport nutrition, health foods and other foods and beverage products.

Five reasons to choose us:

  • We have R&D in our DNA
  • We offer superior quality
  • We are your trusted business partner
  • We support sustainability
  • We ensure security of supply

Arla Foods Ingredients is a 100% owned subsidiary of Arla Foods. Our head office is in Denmark.