Issue 45

New Sports yoghurt solution offers active consumers an ‘approachable’ whey protein boost

Arla Foods Ingredients has developed a 100% whey protein solution for ‘Sports yoghurts’ – a yoghurt-based sports nutrition product that will appeal to active consumers who prefer not to use traditional gels and shakes.

The Nutrilac® solution makes it easy to produce delicious drinking Sports yoghurts with a pleasant taste and texture just like a standard drinking yoghurt, but with a whey protein content as high as 28g per serving – a level that will offer excellent recovery benefits.
 
The Sports yoghurt concept is expected to resonate with ordinary consumers who take their exercise seriously – often referred to as ‘weekend warriors’. Using the new ingredient, Sports yoghurts can be formulated in a variety of flavours and packaged in bottles or pouches, formats that are already well established and popular in the fast-growing sports nutrition category.

Torben Jensen, Category Manager for Functional Dairy Products at Arla Foods Ingredients, said: “The numbers of people participating in sports is rocketing, but many are put off using traditional sports nutrition products because they don’t like their taste and texture. Our Nutrilac® 100% whey protein solution for Sports yoghurts provides a real alternative that makes high protein products much more approachable for active consumers. Because they taste and feel just like a conventional drinking yoghurt, Sports yoghurts will widen the appeal of sports nutrition products to reach new active consumers, helping to encourage increasing growth in the category.”

Whey protein is easily digested and absorbed quickly by the body, and is therefore very effective in terms of helping the muscles recover from intense physical activity. It also offers well-documented bone health benefits, offering yoghurt manufacturers the opportunity to create great tasting Sports yoghurts that provide a combined muscle and bone health proposition. 

Arla Foods Ingredients Sports yoghurt solution is carefully formulated to offer a carbohydrate to protein ratio of 1:1 – the ideal balance to optimise and accelerate the recovery process.