Taking whey protein to the young coffee generation

Whey protein iced coffee

Real coffee and whey protein make a great team in stable, long-life iced coffee 
Millennials love iced coffee. In the US, market research by Mintel has found that 66% of these young adult consumers drink iced coffee regularly. As today’s protein megatrend continues, it’s no surprise to see the first iced coffee products with added protein on the market.
Now a new opportunity has emerged to build on that market development. Application specialists at Arla Foods Ingredients have developed a way to combine real coffee with pure, top quality whey protein, in a high-protein, long-life RTD beverage.

That’s special – not only because the use of protein exclusively from whey is a technical challenge in a high-protein UHT drink. When you add real coffee on top, the drink typically becomes unstable.

Stable, delicious and nutritious
With our solution, these challenges are overcome. RTD manufacturers can use a direct UHT process to produce a protein iced coffee that is both stable and delicious.
The high content of whey protein gives consumers the nutritional benefit of essential amino acids that the body can easily digest and absorb.

Room for innovation
Right now, world coffee consumption is at an all-time high, and the International Coffee Organization expects consumption to rise another 25% between 2015 and 2020.
That creates plenty of room for more new innovations. So why not check out our new concept for whey protein iced coffee? It’s a rich source of protein, a source of calcium and fibre, and a convenient on-the-go snack.

Download material about whey protein iced coffee

Sports nutrition related areas