This is where the press conference will take place.
One of China’s best known TV personalities will spearhead the launch of the premium product, Milex, on December 10.

The Mengniu Arla joint venture has primarily focused on supermarkets in Southern China. This is why the launch of the Milex brand will take place in Shenzhen, just across the border from Hongkong. The participants in this major event are a professor in nutrition, representatives from Mengniu Arla, media representatives and customers and distributors.

”This is the first time for us to profile Arla as a company in China,” explains Jais Valeur, Managing Director, Mengniu Arla. ”We intend to promote Arla’s more than 100 year history and traditions, but also emphasise Arla’s strengths with regard to modern technology. The fact that Arla is a supplier to NASA and that our partner, Mengniu, is a sponsor of the Chinese space programme will also figure in our presentation.”