Peter Guldager pulls the strings that will tighten Arla Foods Ingredients’ international network for improved service to local customers and agents
Can customers be even more in focus in the future? The commitment to ongoing improvement says they can. That’s why Peter Guldager is the new man in a new role to strengthen Arla Foods Ingredients’ international subsidiaries and sales offices and coordinate efforts in the field with head office in Denmark. All with a view to improved customer service. Our customers and markets differ enormously, and it is important to understand and respect that, says Peter Guldager. My role is to optimise resources by bringing our sales and technical staff together as a closer-knit team and, in that way, promote the spirit of cooperation and trust with our customers.
Working across cultural boundaries is nothing new to Peter Guldager. For six years up to 2002, he was stationed at Arla Foods in Saudi Arabia, the last three years as general manager - a time he looks back on with happy memories. Now much of his work will involve travelling to Arla Foods Ingredients’ markets all over the world.
My aim is to make sure that we listen even more to our people locally and, in return, give them a set of clear guidelines with regard to their roles and responsibilities. I will also be looking at markets to make sure we are in the right place to serve customers in the best possible way, says Peter Guldager.

Following visits to and analysis of the subsidiaries and sales offices, Peter Guldager will coordinate action plans for each location and introduce new sales tools. Dialogue will be the key word throughout.
Our international offices are already manned by highly motivated people. These new initiatives will enable them to serve our customers even better on local markets.