7-Eleven has launched a new protein bar developed by Arla Foods, which offers a healthier alternative to standard chocolate bars

The new product differs from other protein bars by being less heavy and chewy owing to its content of Nu-trilac, Arla Foods’ own protein, which makes for a light and airy consistency. Besides the low fat and high protein and calcium content, Arla Foods Ingredients has also succeeded in giving the bar a great taste and a longer shelf-life without affecting its consistency.

“The new protein bar will appeal to people who are after a slightly healthier alternative to a chocolate bar,” says Anders Steen Jørgensen, Business Area Manager, Arla Foods Ingredients, who has been involved in developing the protein bar and has high expectations for it.

“We take a global approach to product development. In this case, we noted a trend towards a rising de-mand for protein bars in the US. We expect this trend to hit Denmark before long and with this new protein bar we’re well prepared,” says Anders Steen Jørgensen.