Arla Foods Ingredients helps German food manufacturers succeed on a highly competitive market
A vast network of discount stores has placed food manufacturers in Germany at the mercy of extreme price competition. But, while many consumers want to spend less on the weekly shop, their expectations for a steady flow of innovative food products are correspondingly high.
Milk-based functional ingredients from Arla Foods Ingredients provide both national and international players with the necessary tools to compete successfully on the German food market. Cost efficiency with added quality benefits is the hallmark of the ingredient solutions for dairy, bakery, nutrition, ice cream, confectionery and meat products.
Germany was the first market in Europe to use whey protein, says global sales director Peter Guldager. Today we supply ingredient solutions to all the major food manufacturers in the country. As the private label brands of the discount stores add to the price pressures, it is important to our customers that we continue developing new, innovative solutions that adapt to their needs.

Because many of our customers aim to create value through strategic procurement and supply chain management, our relationship with them is based on long-term mutual trust. Creating value-added products, eliminating production bottlenecks, and optimising planning and logistics are some of the challenges our customers face. We want to be their first choice for the future.
Supplying Central Europe
In addition to supplying food products to the more than 80 million consumers on the domestic market, many German companies today manufacture products for Central Europe.
This adds to our possibilities in Germany, where we believe we can still increase our already large share of the ingredients market, says Peter Guldager.
At 70 million Euro, Arla Foods Ingredients Germany currently has the highest turnover of the sales subsidiaries in the Arla Foods Ingredients group. Three highly experienced account managers and four customer service assistants are employed locally to serve the market. Arla Foods Ingredients’ team in neighbouring Denmark provides specialist support in all application areas including customers’ own trials.