Chinese consumers can soon follow at close hand the new product developments and promotions by Arla Foods Ingredients’ joint venture business in China. From January, a new website will give consumers up-to-date insight into the joint venture’s brands, promotional activities, quality assurance programme and the company itself plus other consumer-friendly information, which will be revealed on the website’s launch.
The joint venture, established last year between Arla Foods Ingredients and China Mengniu Dairy Company, is already making an impact on the large Chinese market.
Find the website at: www.mengniuarla.com